Bill bird was in initiative in india, aimed at encouraging businesses to move to paperless accounting and leverage digital tools. We were selected for the Surge conference in India where we showcased the tools we created.
INVOICING: The first step towards paperless accounting
After in depth research, we learned that the invoicing process would be the best path forward in terms of adoption. Since Indian businesses operate primarily on a mobile platform, we decided to create a web application as well as an android application to allow small businesses and freelancers create, send, and integrate their invoices.
We created a social media marketing strategy to encourage people to move to paperless invoicing.